ShopTalks@SDM - Marketing for a Small Arts Business - Marlene Richey

To be able to target your market you need to send a clear, concise, cohesive, communicative and consistent message. You can only do this if you know who you are, your product, philosophy, inspirations, brand, customer, goals, business and image. In this ShopTalk you will get an overview of what you need to start marketing and promoting your work. Without knowing who you are, how can you know where you are going? This discussion will help you develop the necessary roadmap. Marlene Richey 617.435.7609 mobile marlene@marlenerichey.com www.marlenerichey.com